From 11 to 13 May 2027 at BolognaFiere, Zoomark unveils ‘Beyond’ and confirms its six strategic special areas driving innovation across the pet industry
From the supply chain to innovation, from aquatics to grooming: an exhibition ecosystem showcasing every segment of the pet industry.
In today’s global pet care market, competitive advantage is no longer defined by manufacturing capabilities alone, but by the ability to position products and businesses strategically. Taking place at BolognaFiere from 11th to 13th May 2027, Zoomark once again positions itself at the forefront of this evolution with a unique exhibition concept built around seven special areas designed to transform the industry’s key trends into tangible business opportunities.
The headline addition to the 2027 edition is Beyond, a new special area dedicated to end-of-life services and memorial care. More than simply responding to a growing market demand, Beyond reflects Zoomark’s strategic vision and its understanding of a profound cultural shift: companion animals are now widely regarded as members of the family, and supporting them throughout every stage of life, including its final chapter,has become an increasingly important need requiring professionalism, compassion and innovation.
As such, Beyond becomes the first international B2B platform dedicated to providing concrete solutions for this emerging market segment.
An ecosystem designed for every business objective
Alongside the debut of Beyond, Zoomark 2027 will once again feature the special areas that contributed to the success of the 2025 edition, reinforcing its role as the industry’s strategic reference point for professionals looking to stay ahead of the market:
- Factory – The heart of the supply chain. A dedicated area showcasing the entire manufacturing ecosystem, where innovative raw materials, production technologies, smart packaging, logistics and sustainability come together to shape the future of the pet industry. A strategic hub where research, efficiency and innovation become tangible drivers of competitiveness.
- NEXT – The incubator of tomorrow. The meeting point between innovation and the market, dedicated to the start-ups redefining the industry through new technologies, products, services and business models. An ecosystem that brings together ideas, businesses, buyers and professionals seeking the trends that will shape the pet industry in the years ahead.
- Atelier – Where excellence takes shape. An exclusive showroom dedicated to premium brands in pet fashion, design and beauty, where creativity, exceptional craftsmanship, refined aesthetics and premium materials define true excellence. A carefully curated environment showcasing companies that make innovation, artisanal expertise and sustainability their competitive advantage.
- Pawfect! – Where wellbeing becomes an experience. A vibrant destination dedicated to professional grooming and pet wellness, where technical expertise takes centre stage through education, live demonstrations and hands-on learning, alongside the latest innovations shaping the sector.
- Aqua Project – The future of the aquarium industry. A dedicated area exploring the evolution of the aquarium and terrarium sectors through advanced technologies, design, sustainability and education. It serves as a key meeting point for companies, buyers and professionals looking to discover the latest developments in aquatics and terrariums.
- Pet Vision – The compass for market trends. The special area dedicated to new products, innovation and the trends reshaping the global pet industry. Building on the legacy of the New Product Showcase, Pet Vision presents a carefully curated selection of the sector’s most innovative products, transforming emerging market signals into valuable business insights. A unique observatory where buyers, companies and industry professionals can identify evolving market dynamics, understand changing consumer behaviour and develop competitive strategies through expert content, networking opportunities and a forward-looking perspective on the trends shaping the future.
Why exhibit in one of Zoomark 2027’s special areas?
Exhibiting in one of Zoomark 2027’s seven special areas means far more than simply showcasing products—it means positioning your business within a high-value market segment.
In an increasingly specialised industry, Zoomark offers exhibitors the ideal platform to connect with highly qualified buyers, build meaningful business relationships and help shape the future of the sector.
“Our special areas were created to reflect the complexity of a rapidly evolving market,” comments Pascale Sonvico, Show Office & Sales Manager at Zoomark. “We offer exhibitors more than exhibition space, we provide targeted visibility and an authoritative business environment where their products, expertise and innovation can become a genuine competitive advantage.”
The journey towards Zoomark 2027 continues, a journey driven by research, innovation and vision, where every company has the opportunity to help write the next chapter in the future of pet care.
Discover all the Special Areas
