Pet food manufacturer Kormotech has partnered with Petmall – Bulgaria’s largest online pet supplies retailer. Petmall also operates 17 physical stores and plans to open 8 more over the next year and a half, expanding into more cities and strengthening its market leadership position.
Dry and wet recipes from Optimeal – super-premium food for cats and dogs, Club 4 Paws – premium food, My Love – standard-class food, and Delickcious – wet treats for cats and dogs, will be available both online and in Petmall’s physical stores.
“Kormotech products have been in the Bulgarian market for over eight years. In 2024, we sold 1,900 tons of pet food here – 39% more than in 2023,” says Yuriy Bykoriz, Director of Development for Central and Eastern Europe at Kormotech. “We aim to become one of the top-3 market leaders within the next three to four years.”
Forecasts predict Bulgaria’s pet food market will grow at an annual rate of 3.32% (CAGR) from 2025 to 2029. Analysts attribute this growth to more people adopting pets – about 25% of households already have at least one cat or dog.
In 2024, Bulgaria’s pet food market returned to the premiumization trend. Consumers are once again choosing functional and personalised nutrition for their beloved pets, focusing on individual animal needs and natural ingredients. This trend reflects a broader global movement: premium and natural segments continue showing annual growth at 5-7%.
The Kormotech team:
“Despite growing online sales, Bulgaria remains a market where physical stores are the preferred choice for many pet parents,” observes Yuriy Bykoriz. “The humanization of attitudes toward animals and growing awareness of nutrition’s impact on their health drive demand for quality food. Through our partnership with Petmall, quality nutrition from Kormotech brands will reach a broad audience of Bulgarian pet parents.”
The Petmall partnership supports the company’s export strategy through 2028, which calls for actively expanding Kormotech’s presence in Central and Eastern Europe, where Bulgaria represents a key growth market.
Kormotech is an international family company with Ukrainian roots that has been producing high-quality food for cats and dogs under the trademarks Optimeal, Delickcious, Club 4 Paws, Hav!, Miau!, and My Love since 2003. The company has production facilities in Ukraine and the EU. The product range includes over 650 items. Kormotech is a market leader in Ukraine, ranks in the top-50 global pet food manufacturers, and is among the top-21 most dynamic pet food manufacturing companies. The company’s products are represented in 51 countries worldwide both under its own trademarks and under partner company trademarks.
